THNDR wants a brand film that redefines its purpose as a "democratizer" brand, making investing feel accessible rather than exclusive or intimidating to everyday people. The idea, per Selim El Sadek's treatment, is three stories told in parallel — a potter mom, a corporate employee/weightlifting athlete, and a young father raising his daughter — each following a simple hero arc of introduction, challenge, doubt, persistence and victory, bound together by a single Arabic voice-over that narrates the heroes and THNDR at once. Tone is warm, heartfelt and honest: naturalistic performances, intimate handheld coverage and soft practical light, never slick or corporate. The film should leave the audience feeling seen in their lows and highs and curious enough to engage with THNDR.
03 APPROACH
Four pillars
1
Treatment first
We write the treatment before we touch the spreadsheet.
2
Locations as casting
The location is half the casting. We scout against the spec.
3
Bicultural crew
European craft on Egyptian story. Hybrid by default.
4
Rebate transparency
Tax rebate handed back, not absorbed.
04 DELIVERABLES
What we ship
Home clay/pottery studio cluttered with sculptures and work lampsinterior-design workspacedim early-morning gym and weightlifting hallfamily apartment bedrooms at dawnfather-and-daughter home interiorsreal-estate office and city streetssunlit open grass field
1x hero brand film (VO-led, 3 parallel stories)
3x story cutdowns (Potter Mom / Athlete / Father & Daughter)
Social tacticals and vertical cutdowns for digital